Super Sign and Advertising Auction
Lot 43:
Description
We have only seen a couple of examples of these, but not one as deluxe as this. This is a Deluxe Lucky Lager beer advertising sign touting the brand as the "Favorite Brand in the West." Unlike other examples we have encountered, this one includes a real Nichols Cowhand cap gun housed in a Lucky Lager branded leather holster with faux metal bullets around the edge. The holster is missing one bullet, which could easily be replaced. The entire display is set on a handsome red velvet background with an offset brass backdrop featuring the Lucky Lager logo.
The back retains its hanger tab and includes a General Brewing Corporation label, that says, "Designed and Produced by Display Corporation Milwaukee", and a Sheet Metal Workers’ International Association union label with serial number F238248. It measures approximately 11.5" W X 18.5" H X 5" D.
Condition: GOOD
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